M3

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You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Great to eat
Has momentum
Familiar
Designed for me
Is popular
Unique from others
Good value
Accessible
Attracts me
Has integrity
Transparent (Honest)
Understands me
Aspirational
Strong identity
Consistent
I relate to it