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You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Understands me
I relate to it
Attracts me
Has integrity
Designed for me
Great to eat
Aspirational
Unique from others
Transparent (Honest)
Familiar
Is popular
Consistent
Strong identity
Accessible
Good value
Has momentum