M3

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You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Has momentum
Attracts me
Designed for me
Consistent
Is popular
Familiar
Has integrity
Accessible
Good value
Strong identity
Aspirational
Understands me
Unique from others
Transparent (Honest)
Great to eat
I relate to it