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You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Has integrity
Attracts me
Has momentum
Unique from others
Great to eat
Transparent (Honest)
Understands me
Designed for me
I relate to it
Familiar
Accessible
Aspirational
Is popular
Strong identity
Good value
Consistent