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You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Great to eat
Familiar
Attracts me
Unique from others
Consistent
Strong identity
Is popular
Has momentum
I relate to it
Designed for me
Accessible
Good value
Understands me
Aspirational
Transparent (Honest)
Has integrity