M3

Please login to see additional testing features

You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Is popular
Unique from others
Good value
Designed for me
Accessible
Attracts me
Familiar
Has momentum
Aspirational
Great to eat
Understands me
Has integrity
Consistent
Transparent (Honest)
I relate to it
Strong identity