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You will now be shown a series of words and phrases.

Please respond using the keyboard buttons, 'M' to agree that the word applies to the advertising medium shown and 'Z' to disagree.

Please respond as quickly as possible, as your responses will be timed.

When you are ready press the space bar to start.

DISAGREE AGREE
Accessible
Designed for me
Good value
Has momentum
Great to eat
Understands me
Consistent
Unique from others
Familiar
Aspirational
Attracts me
Is popular
Has integrity
I relate to it
Strong identity
Transparent (Honest)